Girl Guiding needs to get rid of its ‘middle-class’ reputation and show people that it is ‘cool’, according to its new chief executive.Oh dear! Usually, a statement like this means membership is declining!
She added: 'The number of new girls joining Girl Guides has been growing over the last eight years.'*confused face*
Miss Bentley said ‘I would have probably had the perception that Girl Guides was for middle-class girls when I was growing up, seeing as I am very working class and I was never a Brownie or a Guide.'Ah! I see. So we need to 'have a modern, inclusive, diverse Girl Guides' then..?
‘However, the units do reﬂect the places they are in - in terms of social class, diversity and ethnicity.’Oh.
So...I'm at a loss here regarding just what the issue really is...
The head of Girl Guiding UK added the organisation has an image problem that she was intent on improving.But you aren't losing members, you aren't 'hideously white' like fellow self-hating institution, the BBC. Who, other than you, is saying that you have an image problem?
Miss Bentley once described Girl Guiding as the 'ultimate feminist organisation' as it teaches girls confidence and valuable life skills.Whereas you - a 'working class girl' in your own words, which is a mighty strange way to describe a 20 year career in the charity sector, better suited for describing someone who works in Greggs or cleans the Guiding HQ offices - just seem to have learned how to carve out a lucrative career in the third sector, endlessly reinventing the wheel and getting your name in the papers for all the wrong reasons...