A mother complained to the Advertising Standards Authority about the Zufari ride advert saying her eight-year-old daughter thought she was going to Africa.
There are no words…
The commercial showed two children walking in the middle of an African plain with the sun rising over distant mountains with a voiceover saying ‘expect the unexpected’.
Chessington World of Adventures said the advert used creative licence to create a ‘heightened sense of reality’ but that white rhinos, giraffes, zebra, ostriches, several species of antelope and flamingos did actually feature in the ride.
Thankfully, the ASA agreed:
The ASA said: “Overall, we concluded that the portrayal of the ride in the ad was unlikely to lead to children having unrealistic expectations of the experience of the ride.”
Unless those children are raised by morons.
8 comments:
The gene pool should not be contemplated by the squeamish.
I...errr...I...Christ! Really? Words fail me.........
Is this woman congenitally stupid or has the education system made her so?
The commercial ........... with a voiceover saying ‘expect the unexpected’.
So, on safari in "Africa", you climb a ridge, and lo - there in the distance be Staines!
Quod Erat Demonstrandum
How abou the ASA actually say the obvious, something like:
"Having briefly considered the complaint the ASA judges that the complainant is a f**king idiot
Name and shame and take the idiot woman's children from her. She is too stupid to be a parent
What did she expect? .. Herds of wildebeest ;0)
" Words fail me........."
Yup, me too! Good job I don't work for the ASA...
"Is this woman congenitally stupid or has the education system made her so?"
No age is given, so we'll have to guess.
"She is too stupid to be a parent"
Ah, if only that were true! It seems, these days, it's less an impediment than a recommendation...
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