An advert for Costa Coffee has been banned...Oh? Was it potentially dangerous? Or inaccurate?
...for urging customers to buy a bacon roll rather than avocados.*blinks*
Two listeners complained that the ad, which aired in June, discouraged people from opting for fresh fruit.Two? Two?!
...in its ruling, the Advertising Standards Authority said consumers would interpret the ad as a comparison between the experience of eating an avocado and a bacon roll or egg muffin.
"We considered that, although the ad was light-hearted, it nevertheless suggested avocados were a poor breakfast choice, and that a bacon roll or egg muffin would be a better alternative, and in doing so discouraged the selection of avocados," the ASA said.Good grief! Now, either the staff misread their acronym and thought they worked for the Avocado Satisfaction Authority, or this is some bonkers piece of EU legislation that...
All radio and television adverts must comply with the UK Code of Broadcast Advertising (BCAP) which states that comparisons between foods must not discourage fruit and vegetables. The advert now must not be broadcast again, and Costa has been told to make sure its future ads do not "condone or encourage poor nutritional habits"./facepalm